John Wayne: Spirit of the West
Interactive Exhibit




Step Inside The World Of An American Legend At South Point Hotel & Casino in Las Vegas December 5-14

John Wayne fans and culture enthusiasts alike can now get an intimate look at the life of the international icon at the new interactive exhibit, “John Wayne: Spirit of the West,” at South Point Hotel & Casino in Las Vegas from December 5th-14th.

The exhibit, which debuts during National Finals Rodeo, will provide 2,000 square feet of exclusive experiences that allow guests to get an intimate look at John Wayne’s professional and personal life and learn more about the movie star, world traveler and family man through never-before-seen memorabilia, iconic film props and other interactive elements that capture the spirit of the west. 

“This exhibit is exciting because it really covers all aspects of my father’s colorful life, but highlights what he is most remembered as, an authentic western man,” says Ethan Wayne, son of the legendary actor. “The different installations will paint a full picture and tell his story by highlighting his true passions – filmmaking, the outdoors, family and The West.  It is an honor to share it with the public.”

In addition to film costumes and props, photography, correspondences and memorabilia being on site, the exhibit will also feature a 1,000 square foot retail space, John Wayne Stock & Supply, which is the only physical store that sells John Wayne Brand and will allow guests to shop for limited-edition items including apparel, headwear, books, drinkware, leather goods and western accessories. Another special showcase will be a 600 square foot gallery that will feature vintage rodeo, western lifestyle and celebrity photography by John R. Hamilton. 


John Wayne: Spirit of the West is open to the public from 9:00am-6:00pm daily.


About John Wayne Enterprises

John Wayne Enterprises’ mission is to preserve and protect the name, image and likeness of John Wayne by associating the John Wayne brand with quality and timeless products and experiences that embody the spirit of John Wayne and give back to the community. To further its mission, John Wayne Enterprises enters into selective licensing or partnership agreements in merchandising, cancer research, treatment and education as well as public facilities, institutions and agencies. For more information please visit