Priefert Pavilion

Completed in 2014, the Priefert Pavilion’s two new climate-controlled arena venues add more than 100,000 square feet to existing South Point Arena and Equestrian Center, which currently features more than 1,200 climate-controlled stalls, an indoor practice arena and the 4,600-seat main show arena. Priefert celebrated its 50th anniversary in 2014 and has served as a leading developer and manufacturer of rodeo equipment for the finest events in the country, including those held at South Point Arena and Equestrian Center, during their successful history.

“South Point takes great pride in housing the premier destination to the equestrian world with our South Point Arena and Equestrian Center,” said Ryan Growney, general manager of South Point Hotel, Casino and Spa. “The partnership between the Gaughan and Priefert families, two of the most prominent families in the industry, will drive rodeo events to another level. The addition of the Priefert Pavilion creates the opportunity for our current events to expand their capabilities while allowing South Point the opportunity to attract larger events to Las Vegas and expand our positive economic impact.”

With more than 30 weeks of equestrian events scheduled each year, the South Point Arena and Equestrian Center is home to some of the world’s largest and most unique equestrian events. The property caters to many niches within the industry from high-action competitions to breeders shows. In addition, South Point has played an instrumental role in some of Las Vegas’ largest Western lifestyle events including the National Finals Rodeo (NFR), Professional Bull Riders’ (PBR) World Finals and the World Series of Team Roping (WSTR).

"Everyone knows South Point is 'where cowboys come to play,' so we are very excited for the opportunity to partner with Michael Gaughan and his amazing team,” said Jeff Rash, vice president, sales and marketing of Priefert Manufacturing. “We can't think of a better place to have the Priefert name represented in Vegas and strongly believe this partnership will allow both brands and the city to prosper."

South Point broke ground on construction of the new facility in spring 2013 as part of a joint project to expand the Arena and Equestrian Center and build a new bowling tournament facility.


Founded by Marvin Priefert in 1964, Priefert has grown into one of the largest farm, ranch and rodeo equipment manufacturers in the world. When Marvin built his first headgate, he had no idea that his first piece of ranch equipment would help revolutionize the livestock handling industry and go on to become the foundation of one of the most respected ranch equipment manufacturing companies in the business. Now in its third generation of leadership, Priefert is still family owned and operated. Its product offerings have expanded to include cattle, equine, poultry, canine, and rodeo lines, making Priefert a one stop shop for all your farm, ranch, and rodeo needs.

Priefert has a dealer network of over 1000 dealers around the world. Considered the leading innovator in the livestock handling industry, Priefert continues to develop and produce equipment that is safe and durable for both the animal and the operator. Priefert is recognized as having the highest quality equipment on the market and is proud to have its products used and endorsed by the top cattle, equine, rodeo and roping organizations in the country. For more information or to find a dealer in your area, call 1-800-527-8616 or visit